Aegi Bloom creates thoughtfully designed baby and children’s essentials that are practical, beautiful and made for real everyday parenting.

Founded by a Melbourne mum of two, our products were created from a genuine need for baby essentials that feel special without compromising on functionality, quality or affordability.

From our bestselling waterproof bibs and organic cotton muslin bedding to changing mats, nursing covers, blankets and heartfelt apparel, every piece is thoughtfully designed with both parents and little ones in mind.

We would love to see Aegi Bloom stocked in beautiful stores that share our values.